The Billiard Congress of America
Posted in The Industry on May 2nd, 2007 by John BartonThe BCA is supposed to be the organization that promotes the billiard sports in the USA. That supposition would be in error though. The BCA is a membership organization consisting primarily of business members. Their mandate at one time was to promote billiards an activity and to bring some governance to the sport.
Along the way however the BCA has come to be dominated by a few large companies and has shown that all dues paying voting members do not have equal votes.
Essentially the voting power of the BCA resides with those members who purchase the most space at the annual trade show. A trade show which carries the title of Billiard Congress of America Billiards and Home Recreation Expo.
Which brings me to where the BCA is now. It is, by the admission of the board at last year’s annual meeting, an organization whose primary focus is to put on a trade show. And a large part of that job is to sell as much booth space as they possibly can. In years past BCA staff has attended shows outside the billiards industry around the country not as an exhibitor but instead to entice exhibitors at those shows to purchase booth space and the BCA Expo to sell their products. Sounds fairly innocent right?
Well, the problem with this approach is that it doesn’t bring any new buyers into the billiard industry and it further spreads the purchasing budget of existing buyers among non-industry companies. The BCA says they are providing value to the attendees by providing them a lot of choice at the show.
When did the billiard industry become Wal Mart? We need more people to decide to become billiard players and proprietors, not to encourage the ones that already are to diversify into other activities. Offering poker tables, foosball tables, ping-pong suppliers, video games and a plethora of other activities at the BCA Expo does nothing for the billiard industry.
Why doesn’t the BCA spend the money to purchase booth space at the other shows and sell the visitors there on the virtues of being in the billiard business? Perhaps because that would be a little too much like work to man a booth for the duration of the show and to try and sell a product. The BCA doesn’t understand what their members, especially the members with no power, have to deal with when they show up at the billiard trade show and they have to compete with non-industry folks for the few buyers that do show up. Perhaps if the BCA had to do some selling themselves instead of spending then they would understand how the dynamic is supposed to work.
The billiard industry is at a low spot right now. Table rentals are off. League participation is down. Men’s professional pool is all but dead and our best players are not considered much of a threat to the international competition. In a recent survey only Steve Mizerak was identified as a famous player and then only because the clerk at the sports store sold cues with the Steve’s name on them.
In other parts of the world the equivalent organizations to the BCA who are operating with a fraction of the funds at the BCA’s disposal have managed to get pool on television regularly, uncut and exciting. They are getting pool into the public consciousness. Why can’t the BCA do this as well?
What does the BCA stand for? Find out for yourself at www.bca-pool.com
