Green Ultimate Rugged

Posted in The Journey on March 25th, 2015 by John Barton


















Want to play better pool?

Posted in The Journey on February 22nd, 2013 by John Barton

Start Here.  Here are many videos to help you learn better ways to aim, have a greater understanding of what the balls are really doing and more.  I will add what I find as I go along.  Feel free to add more links in the comments.  Also include any blogs or other sources you find helpful.

Center to Edge Aiming – CTE:

Gerry Williams – 9 Ball Ghost with Pro One/CTE call outs on each shot –…

Gerry Williams – 9 Ball Ghost using ProOne/CTE –

Gerry Williams – 40 Ball Run using CTE Aiming –

Stan Shuffett – Running racks calling out the aiming point and visual sweep –

Stan Shuffett – Nine Ball Banks with call outs –

Mohrt – Cross Corner Banks using Manual CTE –

Mohrt – Banks with CTE –

Landon Shuffett vs. Earl Strickland ProOne used in the pro ranks –


SEE Sytem – Ekkes Video Channel –
Among other things Ekkes I think has one here where he runs a 7 pack.


General Pool Knowledge:

Mike Page's Video Channel –
Dr. Dave Alciatore –

Feel free to add more and I will add them to the list. Feel free to copy and paste this list everywhere on the internet. The more people who watch videos about pool the more people will be interested in playing.

Pricing and Value.

Posted in The Journey on December 10th, 2012 by John Barton

Ok, I get it that anyone can charge what they want for their work.  But $2100 for this?

I charged $1200 for this

See the whole cases here – WildFlower

Sometimes I honestly wonder if some people look at customers and see the word SUCKER written on their foreheads.  I always think to myself that I want to be able to look a man in the eyes after I sold him something.  I expect to meet my customers at some time and when I do shows I have to face them year after year.  I never want them to feel like maybe they overpaid for anything I made.  Not saying that this is the case with the one above but when I think of what we do for $1200 and what other people do for $2000, $3000, $3500 I am just shocked sometimes. 

Is this a knock?  Yeah kinda.  I mean I don't know if I can ever REALLY wrap my head around a $2000 cue case as a customer looking for one.  I just personally can't see myself paying that unless I really am wealthy enough that it's not a big deal for me.  But if I build a $2000 case then I am sure as hell going to make it spectacular.  I try to make the $1000 cases pretty awesome as it is and the justification for a case to get much higher than $1500 these days has to be a ton of extra work. 

Here is one that we did for $3500 – Actually it wasn't $3500 but if we make another one then it will be $3500 based on the amount of work.

The whole thing is here:  Palace Garden

Take a look at all the things we did to this case.  It's unreal the amount of extra custom work we did here, even inventing a new way to do handles just so we could tool on the top of the handles.

Compare that to this one for $2600


A gorgeous case to be sure.  Fantastic.

But if the case were made with all cowhide then it would run about $800ish.  – The amount of elephant skin needed to make this case is say 6ft. – to buy an 8ft piece is about $320 

So let's assume that it costs $500 for the leather and whatever extra work it might be to work the elephant hide.  Without subtracting the price of the cowhide that wasn't used we are at about $1300 for this case factoring in the exotic leather.  So WHERE is the extra $1300 coming from? 

The brand?

Ok fine I get it some brands are prestigious.  Hell we bought a freaking $2000 Prada bag in New York City on 5th avenue for a friend of my wife's.  She and I both wouldn't have spent $100 for this bag but her friend wanted a genuine Prada and a specific model.  I get desire. 

But still I operate from a common sense point of view that makes me look for the most I can get for the money I am going to spend.  And when it comes to cue cases I build them like I want to buy them.  I totally understand that the normal average consumer has no idea what those differences really are and so they go on reputation, hype, prestige, ego, and a host of other factors that have nothing to do with the actual case.

Which is why I risk getting told that I am an asshole for daring to make comparisons as above.  A year or so ago I saw a plain case that was covered in Ostrich and it was claimed to be worth $2500.  WHAT???  Now a year later it's still not sold and the price is down to $1100 I think.  Still, WHAT???? 

Anyway, if you want a heavily tooled case or one made with elephant I promise to charge you ONLY the extra costs I incur OVER the price of a plain case.  This means you will get a fantastic case without getting gouged in any way shape or form.  When you get it I want you to feel like you would have gladly paid twice and much for it.  Then take the money you saved and spend it on something else you like.  I will get my big screen TV from the profits off many cases and don't need to get it from one person.

Anyway that's my rant on pricing and value.  Sorry if I stepped on anyone's toes.  Just the way I see it.  The day I can't justify my prices based on the product I sell without any extra emotional appeal is the day I quit building cases.  And I can't put a price on the feeling you will get when you get exactly what you want from a true custom shop anyway.

Have a good one,

John Barton – pool player and case maker.

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